In this passage, we see John the Baptist enter the scene. John creates quite a stir! This wild man who ate locust and honey, announces the coming of the Lamb of God. John the Baptist made his message about Jesus, not him. He didn't care what people thought about him. He was humble, yet bold. Strange yet affective. Abrasive yet anointed.
John announced the One who would take away the sin of the world. Jesus, the Lamb of God, didn't just atone for sin, He took it away. In our witness, we must not lose the true message. The benefits of the message are great, but they are not the message itself. We put Jesus on the cross. We need the Lamb of God to take away our sin.